Yes, it definitely can, and the thousands of independently guided trips that travellers undertake every year in Africa is testament to that. Here are some of the advantages...
Saving on the guide allows you to spend even more time on safari in Africa. And it's possible to see as much wildlife on a self drive safari as you can with a guide, especially if you use our "Guide Your Own Safari" interactive mobile phone eBook to help you during the trip.
Flexible and Independent
You're in charge so you can make the decisions about how long to stay at a particular sighting, while the guide soon has to move on because they have to keep their whole group happy.
Many guided safaris have restrictions when it comes to allowing young children on the vehicle as they may disturb fellow travellers. A self drive safari allows the whole family to take part.